Stand out, drive growth, Get funded

Figment partners with product-first companies to create brands & experiences that scale with their business.
We help SaaS founders and CEOs increase sales and drive growth through product-lead positioning.

Create Differentiation.
Increase Sales.
Drive Growth.

Figment helps SaaS founders and CEOs position their products & business to win in challenging markets.
We help SaaS founders and CEO's become category leaders through product-lead positioning.
What we do

We use data & market research to craft rich brands,  CMS driven websites, and thoughtful design systems.

Brand strategy & identity

Our brand strategy framework helps position companies to stand out in a sea of competitors.

Website design & development

Websites are the quintessential tool for any business, learn how we use brand strategy to inform the web design process.

UX & design systems

Our UX discovery process clearly defines business and stake holder goals while uncovering key areas of opportunity.


Brands we’ve helped build solutions for.

What we do

We use data & market research to craft rich brands,  end to end websites, and thoughtful design systems.

Reassess market fit

Understand your customers biggest pains and gains and leverage the data to predictively determine product market fit.

Reestablish your roadmap and vision

Identify the areas of greatest opportunity and test rigorously to reduce the risk of failure.

Realign your team's efforts

Equip your team with a shared knowledge and framework to allow them to effectively execute.

Steve Sklepowich


“Figment was instrumental in redefining our brand across our product family, website and marketing collateral. We now have a playbook that ensures consistent, professional communications in line with our new market category."

Heather Thomas

Executive Director CINIM

"It was very important to us to recruit a team for this project who believes in the work we are doing as a charitable organization with a social enterprise - Figment showed their support in so many ways. Their skill, professionalism and integrity helped deliver a product we could take nationwide."

Margot Loveseth

Founder of Heyday Fermentables

“Working with Figment on the Heyday website design was a great experience, website development can easily go sideways, but they were organized and thorough, adhered to deadlines and was a breath of fresh air in the development of our website.”
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