Our focus is solving critical business challenges with a user-centric approach


Brand strategy & identity

Our brand strategy framework helps position companies to stand out in a sea of competition. The results of that effort translate into a visual system that informs all marketing efforts, including - website, social media and offline brand assets.

Brand strategy

  • Brand audit
  • Customer audit
  • Verbal audit
  • Competitive analysis
  • Brand Narrative (USP)
  • Strategic direction

Visual identity

  • Visual identity system
  • Brand messaging
  • Brand guidelines
  • Application design


Product UX & design systems

From product discovery to designing component libraries our core objective is to simplify the customer experience. Our discovery process clearly defines business and stake holder goals and identifies key areas of opportunity.

Product UX

  • Product discovery
  • UX audit
  • Prototype / MVP
  • Product design

Design systems

  • Component library and guidelines
  • Iconography & illustration guides
  • Micro-interactions & documentation


Website design & development

Websites are the quintessential component to any business, we use the results of the brand strategy to determine the sites tone & voice, brand messaging and visual design and to create a cohesive brand experience.

User experience

  • Discovery
  • UX audit
  • Information architecture
  • Key messaging
  • Content strategy

Design & development

  • Visual design & direction
  • Webflow development
  • Custom CMS
  • Third party integrations
  • Animations and interactions

Steve Sklepowich


“Figment was instrumental in redefining our brand across our product family, website and marketing collateral. We now have a playbook that ensures consistent, professional communications in line with our new market category."

Heather Thomas

Executive Director CINIM

"It was very important to us to recruit a team for this project who believes in the work we are doing as a charitable organization with a social enterprise - Figment showed their support in so many ways. Their skill, professionalism and integrity helped deliver a product we could take nationwide."

Margot Loveseth

Founder of Heyday Fermentables

“Working with Figment on the Heyday website design was a great experience, website development can easily go sideways, but they were organized and thorough, adhered to deadlines and was a breath of fresh air in the development of our website.”